Web design agencies survey tools: client checks

What to take away

Scope: public supplier pages and guidance only; nothing tested.

Using the directory to discuss survey research

This directory lists web design agencies in England. For readers comparing web design agencies survey tools, the useful question when shortlisting an agency is not simply which brand it prefers. Ask whether its proposed tool fits the client's account, reporting needs, accessibility requirements and data-processing arrangements.

Use the tool notes below as prompts for a conversation with a shortlisted agency. Ask:

What the published pages establish

The table records what the reviewed first-party pages state; nothing was tested in an account. The three tools are included for the distinct agency scenarios discussed below: an existing Microsoft tenant, SPSS reporting and a short link-shared pilot.

Accessibility is a legal duty in England, not a preference. The Equality Act 2010 requires reasonable adjustments, so a survey needs a route a screen reader can complete. For public-sector bodies, the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 apply; EN 301 549 sets applicable technical requirements, while WCAG 2.2 is a current web accessibility standard to use when checking a form.

Microsoft Forms: strongest starting point inside a Microsoft tenant

Microsoft's product overview describes a web product for surveys, quizzes and polls. Its distribution guidance notes that some organisation-specific response settings need eligible work or school subscriptions. Export guidance documents opening responses in Excel.

For an England agency whose client already holds a Microsoft 365 tenant, the contract route is shortest. The supplier publishes a Products and Services Data Protection Addendum covering transfer safeguards. The applicable agreement still depends on the purchase route.

SurveyMonkey self-serve: wide exports, contract question open

The features page lists creation, collection, reporting and export capabilities across the product family, but not for every self-serve plan. The current Terms of Use cover the self-serve service, effective 27 December 2025; enterprise terms are separate.

SurveyMonkey also publishes a privacy notice, a security statement and configuration-specific accessibility guidance. That guidance lists formats and question settings to avoid. It is a design constraint rather than a conformance verdict.

Typeform Free: fastest to share, thinnest accessibility record

The Typeform forms page names a Free Plan and describes link sharing, embedding and form creation. The public record is supplier marketing, so limits need an account-level check. The legal hub links the applicable terms and privacy materials.

The security page and data explainer describe hosting and shared responsibilities. Its accessible-forms guidance states that linked forms were the reviewed route, and that embeds had not been tested.

UK contract, transfer and deletion

For England buyers, ICO guidance frames the lawful basis, retention and transfer questions a survey tool must answer. The UK GDPR and Data Protection Act 2018 govern personal data processing; Microsoft's addendum covers transfer safeguards through the tenant route.

For SurveyMonkey and Typeform, the applicable data processing agreement and subprocessor list, retention window and deletion method still need confirmation for the chosen plan and account. Ask each supplier in writing how responses are stored and deleted; no page reviewed published a deletion certificate.

Example: 400 responses for a housing client

A worked illustration, not a real client. An England agency needs 400 completed responses from two groups: enquirers and non-enquirers. Mixing them in one raw sample weakens every later comparison.

The audience research guide shows how to keep buyers and end users apart before the questionnaire is written.

For the housing-client example, treat the tool names as options to verify with the agency, not recommendations. Check whether Microsoft Forms fits the client’s Microsoft 365 tenant, whether the chosen SurveyMonkey plan includes the required SPSS output, and whether Typeform Free’s limits and accessibility guidance suit a short linked pilot.

What to check before you commit

Common questions

Which tool should an England agency pick first?

There is no universal first choice: start with the client’s account and research needs. Microsoft Forms may fit a client already using a Microsoft 365 tenant; SurveyMonkey self-serve may suit a reporting need for SPSS or PDF output once the chosen plan is confirmed; Typeform Free may suit a short link-shared pilot after its limits and accessibility have been checked. Ask the shortlisted agency what it has verified.

Why are no prices quoted here?

This is not a price comparison. No common buyer configuration or supplier quote was obtained, so the article focuses on checks to raise before a purchase rather than quoting an unverified figure. Microsoft Forms availability depends on an eligible work or school subscription, while SurveyMonkey and Typeform publish plan pages.

Are the tools accessible to respondents?

Configuration matters, not just the brand. The Equality Act 2010 applies to reasonable adjustments; for public-sector digital services, check the applicable requirements under the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 and EN 301 549.

How do I close the transfer and deletion gaps?

Check the data processing agreement, subprocessor list and retention window first. For the paperwork side, read the commercial contracts checklist, which lists the records that keep a commission honest, including data ownership. Treat anything unresolved as a no-go item.